Be Real. Be Relevant.
Be Remembered.

Hi! I’m Alex - founder of The Content Edit Studio. I help therapists, coaches and helping professionals show up online in a way that feels authentic, aligned and builds trust with their potential clients.

Do you want to turn your DIY design overwhelm into an online presence that actually feels like you?

Book Free Consultation →

100+ design jobs completed

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6+ years design experience

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8000+ chai latte's consumed

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100+ design jobs completed ❀ 6+ years design experience ❀ 8000+ chai latte's consumed ❀

Hello lovely human! I’m Alex.

Founder of The Content Edit Studio, website and brand designer for therapists, coaches, and helping professionals, and someone who takes her afternoon nap schedule very seriously.

Behind the studio, I come from a background in mental health nursing, and I'm currently completing a Bachelor of Counselling and Psychotherapy.

Which means I'm probably one of the only brand and website designers out there who genuinely understands your world. The ethics, the emotional load, the language, the boundaries.

I'm not guessing at what your clients need to feel to trust you. I actually know.

And I think that makes a really big difference to the work we do together.

When I'm not in the studio, you'll find me exploring new places with my dog Homer (who is very handsome and absolutely knows it), getting through an embarrassing number of sci-fi/fantasy romance novels, doing early morning swims at the local rec centre, and hunting down the best brunch spots within a reasonable driving distance.

Priorities. I have them.

If you're a therapist, coach or helping professional who is ready to have a brand that finally does them justice - I’d genuinely love to connect.

No pressure, no pitch. Just a cuppa, a chat, and a chance to figure out if we're a good fit.

Book Free Consultation →

Meet the Team

Alex

WEBSITE DESIGNER, BRAND STRATEGIST & OWNER OF THE CONTENT EDIT

Hi! I’m Alex. I support helping professionals to transform their digital content and revamp their online presence.

… Also Alex

MARKETING, CUSTOMER SERVICE,
#ALLTHETHINGS

This one-woman show also keeps on top of customer service, invoicing, social media… the list goes on!

STUDIO ASSISTANT, CHEESE LOVER & A GOOD BOY

Homer

Hi! I’m Homer. I keep my Mum company at The Content Edit Studio HQ! (and sometimes chew on her notepads)

I created The Content Edit Studio because the practitioners doing the most meaningful work in the world deserve a brand that actually shows it.

Therapists, coaches, and purpose-led business owners who are brilliant at what they do — but whose online presence hasn't caught up yet.

No more websites that no longer reflect the quality of your work.
No more inconsistent branding and half-finished Canva files that you swore you'd fix properly last year.
No more late-night DIY design spirals where you emerge at midnight with questionable font choices and zero results.

Instead, a website, brand, and content that feels completely like you.

Clear enough that the right clients find you. Warm enough that they trust you before you've even spoken. Cohesive enough that everything feels like it belongs to the same person.

Which it does. Because it's uniquely you.

Be Real. Be Relevant. Be Remembered.

Book Free Consultation →

Here’s How I Can Support You…

The Website Reset

You know that website refresh you've been meaning to sort for the last 12 months?

We're doing it in TWO DAYS. Yes, really.

The Website Reset is an intensive two-day design experience where we strategically redesign (or build from scratch) your Squarespace or WordPress website together.

No drawn-out back and forth across months. No watching your inbox for feedback rounds. No half-finished pages sitting in draft purgatory while your actual clients wonder what you do. Two days. Done properly. Done well.

And this isn't just about making things look pretty, although it will. It's about walking away with a website that:

✔︎ Clearly communicates what you do and who it's for
✔︎ Builds trust with potential clients before you've even spoken to them
✔︎ Feels calm, cohesive, and completely like you
✔︎ Actually feels manageable for you to maintain afterwards
✔︎ Actually reflects the practitioner you've become, not the one who built the first version in a DIY panic three years ago

Because we both know the work you do is too importance to be hidden behind a website that doesn't show it.

Learn More

The Signature Brand Build

This one is for the therapist, coach, or helping professional who is starting fresh, or who has been piecing things together for too long and needs to start again properly.

The Signature Brand Build is your complete brand and website starter kit. Everything you need to show up online with clarity, consistency, and confidence - built together, from scratch, in one streamlined experience.

Here's what we create together:

✔︎ A custom logo that actually feels like you
✔︎ A colour palette and brand icons you'll want to use everywhere
✔︎ Brand patterns that make your visuals instantly recognisable
✔︎ A full Squarespace or WordPress website built using your new brand
✔︎ Social media templates so your online presence feels cohesive from day one

But here's the part that makes this different. You don't just receive the finished files and wave goodbye into the void. The Signature Brand Build includes five 1:1 coaching sessions where we walk through your brand, your website, and your templates together - so you actually understand what you have, how it works, and how to update it yourself confidently moving forward.

No more panicking every time you need to change a photo. No more paying someone every time you want to tweak a colour. No more staring at the backend of your website like it's written in a language you never studied.

You'll leave with a brand that looks beautiful, a website that works, and the knowledge to keep it that way yourself.

Learn More

Studio Support On Call

So the brand is sorted. The website is live. You're feeling good.

And then you realise you need a client workbook designed. And a branded intake form. And those social media templates aren't going to update themselves. And someone mentioned your email header looks a bit 2019.

That's what Studio Support On Call is for. Flexible, on-demand creative support for the moments your business needs something designed - without the commitment of a big project or the overhead of bringing someone in-house.

Here's what this looks like in practice:

✔︎ Client workbooks and resources that look as good as the content inside them
✔︎ Branded business collateral that feels cohesive across every touchpoint
✔︎ One-off design tasks without the fuss of a full project scope
✔︎ Ongoing support if you regularly create materials for your clients
✔︎ Polished, professional visuals - without explaining your brand to someone new every single time

Because the resources you hand your clients don't just deliver information, they communicate how much you care about their experience. A beautifully designed workbook says something before it's even opened. A cobbled-together PDF says something too.

Studio Support On Call means everything that leaves your business looks intentional, cohesive, and completely on brand.

Learn More

Need something else that’s not mentioned above?

Don’t stress! We do ad hoc and bespoke support all the time. Book in a free consultation to discuss your specific digital content needs.

Every project starts with understanding your business - your work, your values, your people, and where you're heading. So everything we create is intentional and built to actually work, not just look good on the surface.
You're not a project in a queue. I work with a small number of clients at a time so you get thoughtful, high-touch support from start to finish. Your ideas are heard, shaped, and brought to life with genuine care.
No templates. No generic branding. Everything is custom-built to reflect your voice and your energy - so your online presence feels recognisably, unapologetically you from the very first click.
Great branding shouldn't cost $10,000 and a small piece of your soul. My services are intentionally priced to be more accessible than traditional agencies - without compromising on quality, strategy, or the attention to detail your business deserves.